J Balvin’s new bilingual mental health app, OYE, wants to turn emotion into creativity – NBC New York

When J Balvin discovered himself struggling to compose music amid his struggles with psychological well being, he made the tough choice to hunt assist. Now, he makes use of what he is realized to assist others.

Colombian singer-born Jose Alvaro Osorio Balvin is among the best-selling Latin music artists of this era, recognized for breaking boundaries via sound, style and artwork. After opening up publicly about his private struggles with anxiousness and melancholy, he launched OYE, a bilingual well being app. Goal? To empower anybody within the Latinx neighborhood – and different cultures – who battle with psychological well being by offering an area to assist channel their feelings into creativity.

“By myself journey, I’ve discovered it tough to search out my creativity whereas coping with private psychological well being struggles,” J Balvin, referred to as the app’s Chief Dream Officer, shared an announcement to TODAY. “Nevertheless, after understanding and tapping into the powers of artistic wellness and utilizing my artistic imaginative and prescient to supply actual options for myself, I used to be capable of really feel higher and categorical myself in new ways in which I did not know have been doable.”

His assertion continued, “For this reason I created OYE – to convey a deeper understanding of the therapeutic powers of those artistic wellness practices to the worldwide neighborhood – for each Spanish and English audio system around the globe.”

The app has been within the works for a couple of yr, OYE co-founders Mario Chamorro and Patrick Dodd instructed TODAY by way of Zoom. They formally began constructing the app together with Balvin in late 2021. The app’s identify — which interprets to “hear” — was chosen after Chamorro and Dowd mentioned how they may improve the quantity of significant listening for folks.

From the beginning, the staff needed to create a platform that would assist folks really feel higher throughout the Americas. To attain this mission, they knew that their utility needed to be absolutely bilingual.

“We had a full design and creation course of in each languages,” Dodd mentioned. “It is simply a part of our DNA. And I believe we’re additionally very impressed by our co-founder and chief dreamer Jose, who has sung in Spanish all through his profession, at the same time as he was underneath nice strain to change into a world celebrity. He at all times gave the impression to be true to the place he was from. And he feels that it is rather essential to defend Spanish as a world language.”

In line with the SAMHSA Nationwide Survey on Substance Use and Well being, psychological well being points are on the rise for Hispanic, Hispanic, or Hispanic folks between the ages of 12-49. The American Psychological Well being Group notes that challenges inside these communities are solely exacerbated by a scarcity of bilingual or Spanish-speaking psychological well being professionals, typically mixed with poor communication from well being care suppliers.

Nevertheless, Chamorro and Dowd emphasised that OYE is for everybody, not simply Spanish audio system, because the app can simply be toggled between language preferences.


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Chief Working Officer and Co-Founder Patrick Dodd and CEO and Co-Founder Mario Chamorro.

Amongst OYE’s options is an emotional check-in instrument with about 100 emotions to select from – reminiscent of “not ” to “lonely”, “nervous” or “peaceable” – which is able to then present the consumer with content material tailor-made to the particular person’s present emotional state.

There are additionally 5 to 30 minute artistic well being train movies, a private objective setting instrument, and downloadable generative artwork that tracks private development and may be shared with associates. There are additionally aware notices that may encourage perseverance, self-love, and accountability.

From Mexico, Head of Wellness Marie Serra helped construct an “eclectic and holistic group of well being educators,” Dodd shared, which incorporates shamans, healers, dancers, meditation specialists, and yogis, amongst others, from totally different elements of Latin America. Vin’s psychotherapist, Carlos Lopez, can also be a member of the Well being Board.


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A take a look at the options supplied by the OYE app.

As a part of the appliance, members are additionally invited to change into “OYE Creators” themselves and are inspired to share how they method and handle their psychological well being.

“We imagine that each artist is a healer, and each healer is an artist, and we imagine in each particular person Human Chamorro mentioned. “We’re simply bringing collectively this neighborhood of people that categorical how they handle their feelings to unleash their artistic selves and form their future.”

Above all, the aim of OYE is to assist the world really feel higher by offering easy accessibility to a complete suite of practices from Latin America. Globally, Dodd mentioned, they “need to shift emotional wellness from one thing seen as a non-public burden to one thing seen as a robust useful resource for creating the life you need to stay.”

Having a useful resource that may curate content material from psychological well being specialists and full it in both English or Spanish in an easy-to-follow manner, Chamorro added, “is a extremely highly effective factor.”

OYE is now obtainable for obtain by way of the Apple App Retailer and Google Play. The corporate will provide a month-long free trial together with Hispanic Heritage Month and World Psychological Well being Day on October 10, adopted by subscription choices beginning at $4.99 a month.

throughout Spanish Heritage MonthRight this moment, TODAY shares the neighborhood’s historical past, ache, pleasure, and delight. We spotlight Hispanic pioneers and rising voices. TODAY can be publishing private articles, tales, movies, and specials all through September and October. For extra, head right here.

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