Flashback: A decade of Google Nexus/Pixel pricing and software updates

The Nexus 4 was a flagship cellphone – near the flagship for $300. Effectively, it had its quirks, eg no LTE assist (though that did not matter in 2012), storage was additionally restricted. As a substitute of specializing in only one cellphone, we needed to check out the developments in Google’s household of telephones.

We talked about the worth of the Nexus 4 and we’ll see what occurred to the sequence’ “flagship killer” standing. This sequence is about exploring a well-recognized characteristic of a specific model or sequence — and we expect software program assist is without doubt one of the distinguishing options of Nexus and Pixel telephones.

Flashback: A decade of Google Nexus/Pixel pricing and software updates

Nexus telephones had been fairly reasonably priced at first, particularly for those who waited a number of months. The Nexus 4 dropped to $200 at one level. The Nexus 5 additionally obtained value cuts. Then got here the Nexus 6 – its $650 price ticket made many followers sad. It was nonetheless a superb cellphone and it influenced Google’s method to cellphones.

The next 12 months in 2015, the Nexus line was break up into two fashions that we name “Primary” and “Skilled” for consistency. This was additionally the final of the Nexus line, Google began recent with Pixel telephones.

This value has progressively elevated over time, peaking in 2018 and 2019 with the Pixel 3 and 4 priced at $800 and the Pixel 3 XL and 4 XL priced at $900. Then, Google modified tack and the worth of the small mannequin not too long ago dropped, dropping to $600 with the Pixel 6. Nonetheless, the Pixel 6 Professional continues to be $900.

Flashback: A decade of Google Nexus/Pixel pricing and software updates

Apparently sufficient, the worth hike didn’t damage the efficiency of the Pixel telephones out there. The other, actually, as Google’s 2019 shipments outpaced earlier years by a big margin. Word that the picture under reveals the cumulative shipments of all Pixel telephones, however it’s clear that Google is heading in the right direction. The corporate allegedly has massive plans for the Pixel 6 sequence as properly, and plans to provide 7 million, greater than some other sequence. Nonetheless, Google is not the one speaking about gross sales, so we do not truly understand how properly the 6 Sequence is doing (we’ll have to attend for the analysts to search out out).

Flashback: A decade of Google Nexus/Pixel pricing and software updates

We’ll come again to pricing shortly as a result of we’ve not coated the “Pixel a” sequence whose principal purpose is to supply an inexpensive Google cellphone. How a lot will you pay for legendary Google software program assist? Certainly, how good is that this assist?

We tried to convey that by way of the graph. The crimson line reveals the interval in years throughout which a technology of telephones obtained working system updates (together with minor updates). The blue line is for the interval throughout which the safety patches had been launched.

Flashback: A decade of Google Nexus/Pixel pricing and software updates

On common, Google provides OS updates for 3 years. The Nexus 6 stands out, however this was truly an outdated replace that arrived late – early on Android 7.1.1 it was breaking Android Pay and it took a while for Google to discover a resolution (in the meantime customers had been downgraded to 7.0).

The Pixel 3 technology additionally stands out – it will get 4 years of safety patches as a substitute of the three years as initially deliberate. In truth, the final replace for my 2018 cellphone got here out on the finish of June this 12 months (Android 12 arrived final 12 months).

Word that the Pixel 4, 5, and 6 sequence are presently working Android 12. The Pixel 4 and 4 XL will obtain the most recent assured OS replace in October of this 12 months. By the appears of it, that shall be lengthy sufficient to put in Android 13.

Beginning with the Pixel 6 technology, Google modified the technique fairly a bit. It nonetheless guarantees solely 3 years of OS updates (rivals like Apple and Samsung provide extra), however it’s dedicated to five years of safety patches. based on Assist MiddleThe Pixel 6 and 6 Professional will get the final assured OS replace in October 2024 and the final assured safety patch in October 2026. “Assured” as a result of, as you’ve got seen with the Pixel 3, there are some exceptions.

Earlier than we wrap up, let’s take a fast take a look at the Pixel a telephones. We have grouped the Pixel 3a and 4a as comparatively small telephones, and the Pixel 3a XL, 4a 5G, and 5a as bigger telephones (with 5G within the newest iterations). As you may see, the worth is pretty steady at round $400 for the primary set and $500 for the second set.

Flashback: A decade of Google Nexus/Pixel pricing and software updates

We did not plot software program assist on a chart as a result of it might have made a boring chart – “a” telephones get 3 years of OS updates and three years of safety patches.

2019 2020 2021
cellphone 3A and 3A XL 4A and 4A 5G 5 a
Begin the OS model. 9 10 and 11 11
Finish OS ver. 12
when? 2022 2023 2024
OS updates 3 years 3 years 3 years
Newest safety patch 2022 2023 2024
splatter 3 years 3 years 3 years
value (base) 400 {dollars} 350 {dollars} $450
Worth (Skilled) $480 500 {dollars} $450

There’s a Pixel 7 sequence coming later this 12 months, however Google hasn’t revealed a lot about it but. Nonetheless, trying on the earlier fashions, we are able to say that the telephones will most likely get 3 years of assured OS updates and 5 years of safety patches. And we would not be shocked if Google retains the beginning costs at present ranges, too.

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