As we speak, the Nationwide Soccer League introduced a brand new partnership with Apple Music on the Tremendous Bowl Halftime Present. The multi-year partnership will see Apple Music change Pepsi because the present’s major sponsor, with Apple Music providing “unique particulars and sneak peeks” forward of the exhibits.

Apple Music Products

“We’re proud to welcome Apple Music into the NFL household as our new associate for the Tremendous Bowl Halftime Present,” mentioned Nana-Yaw Asamoah, senior vice chairman of associate technique for the NFL. “We could not consider a associate extra suited to the world’s most watched musical efficiency than Apple Music, a service that entertains, conjures up, and motivates thousands and thousands of individuals all over the world by means of the intersection of music and expertise.” […]

“Music and sports activities maintain a particular place in our hearts, so we’re very excited that Apple Music can be a part of the music and the largest stage in soccer,” mentioned Oliver Chaucer, Vice President of Apple Music and Beats. “We look ahead to extra epic performances subsequent 12 months and past with the Apple Music Tremendous Bowl Halftime Present.”

The NFL studies that greater than 120 million viewers watched the Tremendous Bowl LVI Halftime Present in February, that includes Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar.

Tremendous Bowl LVII will happen on February 12, 2023 in Glendale, Arizona.

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